New site

 Communication, Earthrid news, Links  Comments Off on New site
Nov 052011 no longer redirects to, but is back on a self-contained site (which is how it started off in 2001).

If you have any links or bookmarks which point to, please update them.

Email newsletter

 Communication  Comments Off on Email newsletter
Oct 152009

We didn’t flag it on the revamped site for Earthrid till today, so we had better mention that we have an email newsletter which is sent out when we have new releases or other major news. To join it, just send us a “subscribe” instruction via the form on the Contact page and we’ll make sure you keep informed.

Of course, for all the latest news, we offer two RSS feeds: see the box at the top right of the page.

Analogue Cheese Flavour

 Communication, Drivel, Society  Comments Off on Analogue Cheese Flavour
Aug 232009


The San Marco brand bills its margherita pizza as a “deep pan pizza base topped with tomato sauce, analogue cheese flavour and mozzarella cheese”. So, does “analogue cheese” contain highly resonant filters that might make pizza-loving synthesiser owners “phat”?

“Analogue cheese” is in fact listed as being “water, vegetable oil, milk proteins, starch, salt, emulsifying salts (sodium citrates and sodium phosphates), colour (beta carotene)”.


Responsible politics

 Communication, Society  Comments Off on Responsible politics
Apr 172009

The UK’s Prime Minister, Gordon Brown:-

“I take full responsibility for what happened. That’s why the person who was responsible went immediately.”

(Source: everywhere).

So he takes responsibility, but he wasn’t responsible.

Do you see?

If you did see, straight away, you have a career in politics ahead of you. Otherwise, you pass.

Money isn’t everything

 Communication  Comments Off on Money isn’t everything
Apr 132009

From the header of a weblog about marketing on the Web:



Other than that, apparently you have to use Twitter. For er, viral er interactive um… yeah.

Business as usual

 Communication, Environment, Society  Comments Off on Business as usual
Apr 022009

The BBC reports one Dr Nina Federoff, “science and technology advisor to the US secretary of state since 2007” (another example of the Obama presidency keeping advisors from the previous administration) as saying that “There are probably already too many people on the planet”.

There’s no “probably” about it. However, Federoff carved out a career in biotechnology and is not so delicate about advocating the dream that GM crops will save the day, going so far as to say that opposition to widespread growing of genetically modified crops indicates that “we want to go back to the 19th Century”.

Funnily enough, Federoff would have as all believe that, by submitting the world to GM experiments, we would be going back to prehistory. Her article ‘Prehistoric GM Corn’ in Science magazine (14th Nov. 2003) followed the traditional GM industry ploy of presenting the technology as spectacularly new whilst somehow also being nothing new at all – whilst confounding terms to serve the mission.

Earth Hour

 Communication, Environment, Society  Comments Off on Earth Hour
Mar 282009

At 8.30 pm (your local time), you are asked by the World Wildlife Fund to turn off your lights for an hour.

The site (well, one of them – there seems to be some redundancy) also suggests that you “Make a video of your event, upload it to YouTube and add it to our YouTube group” and “Write a live blog post during the event”. Presumably that’s if your video recorder, camera and computer run off pedal power or your own wind turbines in the garden.

Well, it’s only a gesture to those in power, and to each other so you might as well join in.